Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Co-Director, BioSocial Methods Collaborative
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
About Me
I received my PhD in 1990 from Stanford University in Psychology. I worked with Phoebe Ellsworth studying psychology and law and with Amos Tversky studying mathematical modeling and judgment and decision making. I spent seven years at the University of Washington’s Psychology department, a sabbatical year at Princeton University, and have been at the University of Michigan’s Psychology department since 1997. More about me >>
Research
My research interests focus on judgment and decision making (JDM). Given that so many topics in psychology are related to JDM it makes it look as though I work on many different topics. Actually, I see a simple theme across all my research. I am interested in how people make judgments and what influences their decisions and choices. More about Research >>
People
I’ve been fortunate to work with amazing colleagues, coauthors, collaborators, and students throughout my career. Read about People >>
Teaching
- Theories of Social Psychology
- General Linear Modeling Course
- Multivariate Statistics
- Generalized Linear Modeling Course
- Structural Equations Modeling Course
- Statistics Animation Page
- Design Science PhD Program
Recent Posts
How does the brain facilitate rumination and what is the relation to depression?
This paper compares how depressed and healthy controls differ in their ability to forget information, particularly negative information, which may be a precursor for psychological processes such as rumination. We present a new approach to fMRI data analysis that focuses on spatial variability in activation. We find that participants with major depressive disorder show more spatially variable activation in the inferior frontal gyrus compared to healthy control participants using a directed-forgetting task.
Decisions and stress: A brief review
Israel Liberzon and I published a chapter reviewing the role of stress in decision making.
Preferences and product attributes
We use discrete choice analysis to study the role of crux and sentinel attributes in product choice. We introduce the distinction between types of attributes that become important when designing products geared at changing people’s behavior, such as buying recycled goods.
Dyadic data analysis
I presented a short, one hour overview on dyadic data analysis at the methods preconference at the 2011 Society for Personality and Social Psychology Meeting.
