Richard GonzalezRichard Gonzalez

Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering


E-mail: Email Richard Gonzalez
Address: Research Center for Group Dynamics
Institute for Social Research
University of Michigan
426 Thompson Street
Ann Arbor, Michigan 48106
Phone: 734-647-6785

Richard Gonzalez

About Me

I received my PhD in 1990 from Stanford University in Psychology. I worked with Phoebe Ellsworth studying psychology and law and with Amos Tversky studying mathematical modeling and judgment and decision making.

I spent seven years at the University of Washington’s Psychology department, a sabbatical year at Princeton University, and have been at the University of Michigan’s Psychology department since 1997. I also have joint appointments in Statistics and Marketing. More about me >>


My research interests focus on judgment and decision making (JDM). Given that so many topics in psychology are related to JDM it makes it look as though I work on many different topics. Actually, I see a simple theme across all my research. I am interested in how people make judgments and what influences their decisions and choices. More about Research >>


I’ve been fortunate to work with amazing colleagues (coauthors and collaborators) and excellent students throughout my career. Read about People >>


  • Theories of Social Psychology
  • General Linear Modeling Course
  • Multivariate Statistics
  • Generalized Linear Modeling Course
  • Structural Equations Modeling Course
  • Statistics Animation Page
  • Design Science PhD Program

More about Teaching >>

Recent Posts

Learning how to use R

I’ll be teaching a course on R through Statistical Horizons in Philadelphia Oct 2-3, 2015. For more information…

Can experienced designers learn new tools?

Generating novel ideas is a challenging part of engineering design, especially when the design task has been undertaken for an extended period of time. How can experienced designers develop new ideas for familiar problems? A tool called Design Heuristics provides strategies that support engineers in considering more…

Social interaction with a new sibling

Individual differences in longitudinal trajectories of children’s social behaviors toward their infant sibling were examined simultaneously across multiple social dimensions: Positive engagement (moving toward), antagonism (moving against), and avoidance (moving away). Three distinct social patterns were…