Richard GonzalezRichard Gonzalez

Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering

 

E-mail: Email Richard Gonzalez
Address: Research Center for Group Dynamics
Institute for Social Research
University of Michigan
426 Thompson Street
Ann Arbor, Michigan 48106
Phone: 734-647-6785

Research Overview

My research interests focus on judgment and decision making (JDM). Given that so many topics in psychology are related to JDM it makes it look as though I work on many different topics. Actually, I see a simple theme across all my research. I am interested in how people make judgments and what influences their decisions and choices.

An example of JDM is choice under risk and uncertainty. We study the drivers of risky behavior. This research has taking me to many different domains, including mathematical models, empirical work to test models about risky behavior, and brain imaging studies. A noteworthy project examines the role of stress on risky decisions, using three methods in the same study: a psychopharmacological intervention (hydrocortisone administration), brain imaging, and behavioral modeling. I’m currently studying judgments of well-being, particularly in older adults, and embarking on a new project examining risky behavior in adolescents using predictors from longitudinal data collected when these participants were age 3 and 6.

When a scientist collects data, he or she has to evaluate the evidence, make decisions and possibly revise their beliefs. So the problem of analyzing data is, to me at least, another problem in JDM. I dabble in statistical models. We have made contributions to models of dyadic processes, extended multidimensional scaling to include random effect terms, made contributions in testing parameters in structural equations models, and extended measures of ordinal correlation. Current statistical interests of mine are getting a better handle on mediation models, finding betters ways of testing interactions between predictor variables, the role of Bayesian statistics in psychology, and general analytic methods in brain imaging. I also focus on developing new experimental design and experimental methods.

I have always been interest in applications of my research. This goes back to some early work I did in how witnesses to a crime select a suspect from a police lineup. We compared the lineup to a common procedure used by police where they present only one suspect to the witness and ask “Is that him?” (called a showup). Is the JDM process different for a binary choice or a choice among many options? We could have done this research with boring true/false and multiple choice questions, but we compared showups and lineups. The research became much more exciting with direct application to an important real-world problem. The findings were somewhat surprising to the field of eyewitness identification. Current areas of application of JDM models and paradigms are in medical decision making.

A recent JDM interest has been in the general area of design science. How can we leverage the models and major results from the field of JDM into design, engineering, marketing and related fields to improve innovation and product design? This effort has led to a new PhD program in Design Science at the University of Michigan, co-founded and co-led with Panos Papalambros. A major research line in this area is the development and exploration of design heuristics, which are tools to facilitate the exploration of the design space. We hope design heuristics will become a useful aid in generating creative and innovative ideas, designs, products and services. Our current research is targeted to design of products from both an engineering design and an industrial design perspective.

Recent Publications (Since 2009)

Alter, George C., and Richard D. Gonzalez. 2018. "Responsible practices for data sharing." American Psychologist 73(2): 146-156.

Miller, Alison L., Richard D. Gonzalez, Ashley N. Gearhardt, Emily M. Fredericks, Benjamin Katz, Lilly Fink Shapiro, Kelsie Holden, Niko Kaciroti, et al. 2018. "Targeting self-regulation to promote health behaviors in children." Behaviour Research and Therapy 101: 71-81.

Lee, David S., Oscar Ybarra, Richard D. Gonzalez, and Phoebe C. Ellsworth. 2018. "I-Through-We: How Supportive Social Relationships Facilitate Personal Growth." Personality and Social Psychology Bulletin 44(1): 37-48.

Gray, Colin M., Seda McKilligan, Shanna R. Daly, Colleen M. Seifert, and Richard D. Gonzalez. Forthcoming. "Using creative exhaustion to foster idea generation." International Journal of Technology and Design Education

Song, Ju-Hyun, Wonjung Oh, Richard D. Gonzalez, Brenda L. Volling, and Tianyi Yu. 2017. "Developmental Trajectories of Children's Attention Problems After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 72-81.

Kuo, Patty X., Brenda L. Volling, and Richard D. Gonzalez. 2017. "His, hers, or theirs? Coparenting after the birth of a second child." Journal of Family Psychology 31(6): 710-720.

Volling, Brenda L., Wonjung Oh, and Richard D. Gonzalez. 2017. "Stability and Change in Children's Emotional and Behavioral Adjustment After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 46-52.

Volling, Brenda L., Richard D. Gonzalez, Tianyi Yu, and Wonjung Oh. 2017. "Developmental Trajectories of Children's Aggressive Behaviors After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 53-71.

Oh, Wonjung, Brenda L. Volling, Richard D. Gonzalez, Lauren Rosenberg, and Ju-Hyun Song. 2017. "Methods and Procedures for the Family Transitions Study." Monographs of the Society for Research in Child Development 82(3): 26-45.

Oh, Wonjung, Ju-Hyun Song, Richard D. Gonzalez, Brenda L. Volling, and Tianyi Yu. 2017. "Developmental Trajectories of Children's Withdrawal After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 106-117.

Beyers-Carlson, Emma, Matthew M. Stevenson, Richard D. Gonzalez, Wonjung Oh, Brenda L. Volling, and Tianyi Yu. 2017. "Developmental Trajectories of Children's Somatic Complaints After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 118-129.

Thomason, Elizabeth, Wonjung Oh, Brenda L. Volling, Richard D. Gonzalez, and Tianyi Yu. 2017. "Developmental Trajectories of Children's Anxiety and Depression After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 82-92.

Safyer, Paige, Matthew M. Stevenson, Richard D. Gonzalez, Brenda L. Volling, Wonjung Oh, and Tianyi Yu. 2017. "Developmental Trajectories of Children's Sleep Problems After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 130-141.

Kuo, Patty X., Brenda L. Volling, Richard D. Gonzalez, Wonjung Oh, and Tianyi Yu. 2017. "Developmental Trajectories of Children's Emotional Reactivity After the Birth of a Sibling." Monographs of the Society for Research in Child Development 82(3): 93-105.

Benjamin, Daniel J., Yu Xie, Arthur Lupia, Roderick J. Little, Richard D. Gonzalez, James O. Berger, Magnus Johannesson, Brian A. Nosek, et al. 2017. "Redefine statistical significance." Nature Human Behaviour 2: 6-10.

Mejía, Shannon T., and Richard D. Gonzalez. 2017. "Couples' Shared Beliefs About Aging and Implications for Future Functional Limitations." The Gerontologist 57(suppl_2): S149-S159.

Gonzalez, Richard D., Jacqui E. Smith, and Lisbeth Nielsen. 2017. "Editorial overview: Theories, methods, and applications of mixed emotions." Current Opinion in Behavioral Sciences 15: iv-vi.

Burnap, Alexander, Richard Gerth, Richard D. Gonzalez, and Panos Y. Papalambros. 2017. "Identifying experts in the crowd for evaluation of engineering designs." Journal of Engineering Design 28(5): 317-337.

Eggly, Susan, Richard D. Gonzalez, Louis A. Penner, Lauren M. Hamel, Tanina S. Foster, Terrance L. Albrecht, Robert Chapman, Felicity W. K. Harper, et al. 2017. "Randomized trial of a question prompt list to increase patient active participation during interactions with black patients and their oncologists." Patient Education and Counseling 100(5): 818-826.

Mejía, Shannon T., Lindsay H. Ryan, Richard D. Gonzalez, and Jacqui E. Smith. 2017. "Successful Aging as the Intersection of Individual Resources, Age, Environment, and Experiences of Well-being in Daily Activities." The Journals of Gerontology Series B: Psychological Sciences and Social Sciences 72(2): 279-289.

Burnap, Alex, Yanxin Pan, Ye Liu, Yi Ren, Honglak Lee, Richard D. Gonzalez, and Panos Y. Papalambros. 2016. "Improving Design Preference Prediction Accuracy Using Feature Learning." Journal of Mechanical Design 138(7): 071404.

Yilmaz, Seda, Colleen M. Seifert, Shanna R. Daly, and Richard D. Gonzalez. 2016. "Design Heuristics in Innovative Products." Journal of Mechanical Design 138(7): 071102.

Burnap, Alexander, Jeffrey Hartley, Yanxin Pan, Richard D. Gonzalez, and Panos Y. Papalambros. 2016. "Balancing design freedom and brand recognition in the evolution of automotive brand styling." Design Science 2: e9.

Gray, Colin M., Colleen M. Seifert, Seda Yilmaz, Shanna R. Daly, and Richard D. Gonzalez. 2016. "What is the Content of "Design Thinking''? Design Heuristics as Conceptual Repertoire." International Journal of Engineering Education 32(3): 1349-1355.

Daly, Shanna R., Colleen M. Seifert, Seda Yilmaz, and Richard D. Gonzalez. 2016. "Comparing Ideation Techniques for Beginning Designers." Journal of Mechanical Design 138(10): 101108.

Yilmaz, Seda, Shanna R. Daly, Colleen M. Seifert, and Richard D. Gonzalez. 2016. "Evidence-based design heuristics for idea generation." Design Studies 46: 95-124.

Kuo, Patty X., Ekjyot K. Saini, Elizabeth Thomason, Oliver C. Schultheiss, Richard D. Gonzalez, and Brenda L. Volling. 2016. "Individual variation in fathers' testosterone reactivity to infant distress predicts parenting behaviors with their 1-year-old infants." Developmental Psychobiology 58(3): 303-314.

Vickers, Brian D., Stephanie D. Preston, Richard D. Gonzalez, and Andrea M. Angott. 2016. "Hoarders Only Discount Consumables and Are More Patient for Money." Frontiers in Behavioral Neuroscience 10: 30.

Penner, Louis A., Richard D. Gonzalez, John F. Dovidio, Terrance L. Albrecht, Robert Chapman, Tanina Foster, Felicity W. K. Harper, Nao Hagiwara, et al. 2016. "The Effects of Oncologist Implicit Racial Bias in Racially Discordant Oncology Interactions." Journal of Clinical Oncology 34(24): 2874-+.

Falk, Emily, Matthew Brook O'Donnell, Steven Tompson, Richard D. Gonzalez, Sonya Dal Cin, Victor Strecher, Kenneth Michael Cummings, and Lawrence An. 2016. "Functional brain imaging predicts public health campaign success." Social Cognitive and Affective Neuroscience 11(2): 204-214.

Newton, Nicky J., Jana Pladevall-Guyer, Richard D. Gonzalez, and Jacqui E. Smith. Forthcoming. "Activity Engagement and Activity-Related Experiences: The Role of Personality." The Journals of Gerontology Series B: Psychological Sciences and Social Sciences

Yilmaz, Seda, Shanna R. Daly, Colleen M. Seifert, and Richard D. Gonzalez. 2015. "How do designers generate new ideas? Design heuristics across two disciplines." Design Science 1: e4.

Burnap, Alex, Yi Ren, Richard Gerth, Giannis Papazoglou, Richard D. Gonzalez, and Panos Y. Papalambros. 2015. "When Crowdsourcing Fails: A Study of Expertise on Crowdsourced Design Evaluation." Journal of Mechanical Design 137(3): 031101.

Bonem, Emily M., Phoebe C. Ellsworth, and Richard D. Gonzalez. 2015. "Age Differences in Risk: Perceptions, Intentions and Domains." Journal of Behavioral Decision Making 28(4): 317-330.

Oh, Wonjung, Brenda L. Volling, and Richard D. Gonzalez. 2015. "Trajectories of Children's Social Interactions With Their Infant Sibling in the First Year: A Multidimensional Approach." Journal of Family Psychology 29(1): 119-129.

Stern, Emily R., Richard D. Gonzalez, Robert C. Welsh, and Stephan F. Taylor. 2014. "Medial frontal cortex and anterior insula are less sensitive to outcome predictability when monetary stakes are higher." Social Cognitive and Affective Neuroscience 9(10): 1625-1631.

Volling, Brenda L., Tianyi Yu, Richard D. Gonzalez, Denise E. Kennedy, Lauren Rosenberg, and Wonjung Oh. 2014. "Children's Responses to Mother-Infant and Father-Infant Interaction With a Baby Sibling: Jealousy or Joy?" Journal of Family Psychology 28(5): 634-644.

Smith, Jacqui E., Lindsay H. Ryan, T. L. Queen, S. Becker, and Richard D. Gonzalez. 2014. "Snapshots of Mixtures of Affective Experiences in a Day: Findings from the Health and Retirement Study." Journal of population ageing 7(1): 55-79.

Cavagnaro, Daniel R., Mark A. Pitt, Richard D. Gonzalez, and Jay I. Myung. 2013. "Discriminating among probability weighting functions using adaptive design optimization." Journal of Risk and Uncertainty 47(3): 255-289.

Eggly, Susan, Louis A. Penner, Nao Hagiwara, Richard D. Gonzalez, Felicity W. K. Harper, Elisabeth I. Heath, and Terrance L. Albrecht. 2013. "Patient, companion, and oncologist agreement regarding information discussed during triadic oncology clinical interactions." Psycho-Oncology 22(3): 637-645.

Cavagnaro, Daniel R., Richard D. Gonzalez, Jay I. Myung, and Mark A. Pitt. 2013. "Optimal Decision Stimuli for Risky Choice Experiments: An Adaptive Approach." Management Science 59(2): 358-375.

Hagiwara, Nao, Louis A. Penner, Richard D. Gonzalez, and Terrance L. Albrecht. 2013. "Within-Group Health Disparities Among Blacks: The Effects of Afrocentric Features and Unfair Treatment." Cultural Diversity & Ethnic Minority Psychology 19(4): 477-480.

Stern, Emily R., Robert C. Welsh, Richard D. Gonzalez, Kate D. Fitzgerald, James L. Abelson, and Stephan F. Taylor. 2013. "Subjective uncertainty and limbic hyperactivation in obsessive-compulsive disorder." Human Brain Mapping 34(8): 1956-1970.

Hagiwara, Nao, Louis A. Penner, Richard D. Gonzalez, Susan Eggly, John F. Dovidio, Samuel L. Gaertner, Tessa West, and Terrance L. Albrecht. 2013. "Racial attitudes, physician-patient talk time ratio, and adherence in racially discordant medical interactions." Social Science & Medicine 87: 123-131.

Falk, Emily, Pamela E. Davis-Kean, Kenneth M. Langa, John E. Schulenberg, Daniel P. Keating, Fabian T. Pfeffer, Colter M. Mitchell, Megan E. Patrick, et al. 2013. "What is a representative brain? Neuroscience meets population science." Proceedings of the National Academy of Sciences of the United States of America 110(44): 17615-17622.

Daly, Shanna R., James L. Christian, Seda Yilmaz, Colleen M. Seifert, and Richard D. Gonzalez. 2012. "Assessing Design Heuristics for Idea Generation in an Introductory Engineering Course." International Journal of Engineering Education 28(2): 463-473.

Daly, Shanna R., Seda Yilmaz, James L. Christian, Colleen M. Seifert, and Richard D. Gonzalez. 2012. "Design Heuristics in Engineering Concept Generation." Journal of Engineering Education 101(4): 601-629.

Ho, S. Shaun, Richard D. Gonzalez, James L. Abelson, and Israel Liberzon. 2012. "Neurocircuits underlying cognition-emotion interaction in a social decision making context." Neuroimage 63(2): 843-857.

Ybarra, Oscar, David Seungjae Lee, and Richard D. Gonzalez. 2012. "Supportive Social Relationships Attenuate the Appeal of Choice." Psychological Science 23(10): 1186-1192.

Yoon, Carolyn, Israel Liberzon, Richard D. Gonzalez, Antoine Bechara, Gregory S. Berns, Alain A. Dagher, Laurette Dube, Scott A. Huettel, et al. 2012. "Decision neuroscience and consumer decision making." Marketing Letters 23(2): 473-485.

Ersal, Ilkin, Panos Papalambros, Richard D. Gonzalez, and Thomas J. Aitken. 2011. "Modelling perceptions of craftsmanship in vehicle interior design." Journal of Engineering Design 22(2): 129-144.

Sacharin, Vera, Richard D. Gonzalez, and Jan-Henrik Andersen. 2011. "Object and user levels of analyses in design: the impact of emotion on implicit and explicit preference for 'green' products." Journal of Engineering Design 22(4): 217-234.

Sripada, Chandra Sekhar, Richard D. Gonzalez, K. Luan Phan, and Israel Liberzon. 2011. "The Neural Correlates of Intertemporal Decision-Making: Contributions of Subjective Value, Stimulus Type, and Trait Impulsivity." Human Brain Mapping 32(10): 1637-1648.

Berman, Marc G., Ethan F. Kross, Richard D. Gonzalez, Derek Evan Nee, Melynda Casement, Hyang Sook Kim, Patricia Deldin, Emre Demiralp, et al. 2011. "Neural and behavioral effects of interference resolution in depression and rumination." Cognitive Affective & Behavioral Neuroscience 11(1): 85-96.

Treynor, Wendy, Richard D. Gonzalez, and Susan Nolen-Hoeksema. 2003. "Rumination Reconsidered: A Psychometric Analysis." Cognitive Therapy and Research 27(3): 247-259.