Richard GonzalezRichard Gonzalez

Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering

 

E-mail: Email Richard Gonzalez
Address: Research Center for Group Dynamics
Institute for Social Research
University of Michigan
426 Thompson Street
Ann Arbor, Michigan 48106
Phone: 734-647-6785

Articles in Design Science

Can experienced designers learn new tools?

Generating novel ideas is a challenging part of engineering design, especially when the design task has been undertaken for an extended period of time. How can experienced designers develop new ideas for familiar problems? A tool called Design Heuristics provides strategies that support engineers in considering more…

Teaching concept generation to engineers

Richard Gonzalez Center Director, Research Center for Group Dynamics, Institute for Social ResearchDirector, BioSocial Methods Collaborative, RCGDAmos N Tversky Collegiate Professor, Psychology and Statistics, LSAProfessor of Marketing, Stephen M Ross School of...

Setting up an interdisciplinary design education program

Richard Gonzalez Center Director, Research Center for Group Dynamics, Institute for Social ResearchDirector, BioSocial Methods Collaborative, RCGDAmos N Tversky Collegiate Professor, Psychology and Statistics, LSAProfessor of Marketing, Stephen M Ross School of...

Craftsmanship judgments of vehicle interiors vary across culture

Richard Gonzalez Center Director, Research Center for Group Dynamics, Institute for Social ResearchDirector, BioSocial Methods Collaborative, RCGDAmos N Tversky Collegiate Professor, Psychology and Statistics, LSAProfessor of Marketing, Stephen M Ross School of...

How can behavioral decision theory contribute to product design?

Richard Gonzalez Center Director, Research Center for Group Dynamics, Institute for Social ResearchDirector, BioSocial Methods Collaborative, RCGDAmos N Tversky Collegiate Professor, Psychology and Statistics, LSAProfessor of Marketing, Stephen M Ross School of...

Culture and aesthetic preference

Richard Gonzalez Center Director, Research Center for Group Dynamics, Institute for Social ResearchDirector, BioSocial Methods Collaborative, RCGDAmos N Tversky Collegiate Professor, Psychology and Statistics, LSAProfessor of Marketing, Stephen M Ross School of...

Preferences and product attributes

Richard Gonzalez Center Director, Research Center for Group Dynamics, Institute for Social ResearchDirector, BioSocial Methods Collaborative, RCGDAmos N Tversky Collegiate Professor, Psychology and Statistics, LSAProfessor of Marketing, Stephen M Ross School of...