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Richard GonzalezRichard Gonzalez

Center Director, Research Center for Group Dynamics, Institute for Social Research
Co-Director, BioSocial Methods Collaborative
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Integrative Systems and Design, College of Engineering


E-mail: Email Richard Gonzalez
Address: Research Center for Group Dynamics
Institute for Social Research
University of Michigan
426 Thompson Street
Ann Arbor, Michigan 48106
Phone: 734-647-6785

Articles in Design Science

Can experienced designers learn new tools?

Generating novel ideas is a challenging part of engineering design, especially when the design task has been undertaken for an extended period of time. How can experienced designers develop new ideas for familiar problems? A tool called Design Heuristics provides strategies that support engineers in considering more…

Teaching concept generation to engineers

We show how our heuristic techniques help engineering designers explore the concept space to achieve more novel solutions and explore the problem/solution space more effectively.

How can behavioral decision theory contribute to product design?

The field of engineering design have been making use of some standard consumer decision making findings and models, such as discrete choice models. We review the notion of constructed preferences from the behavioral literature and work through some implications for engineering design models, including designing for sustainability in a way that is sensitive to preference inconsistency in consumers. We provide interpretations of some of our own studies along these lines.