We show how judgment biases can vary as a function of contextual cues that are relevant to an individual.  We studied groups of participants scoring high or low on sociability. There was no difference in the two groups on base rate neglect when using the standard scenario. But when the scenario was altered to activate a personally-relevant topic of social rejection, those high on sociability showed a larger effect.

Moore, S., Smith, R. E., & Gonzalez, R. (1997). Personality and judgment heuristics: Contextual and individual difference interactions in social judgment. Personality and Social Psychology Bulletin, 23, 76-83. 10.1177/0146167297231008
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Abstract

Research on judgment heuristics has shown the importance of context in influencing the information used (and that ignored) in making judgments. The authors tested the hypothesis that personality differences also affect susceptibility to heuristic reasoning processes. Participants scoring high and low on the Sociable scale of the Personality Adjective Checklist were given problems like those used by Kahneman and Tversky to study the representativeness heuristic under experimental conditions that differed in the extent to which contextual cues intended to activate theoretically relevant motives and concerns about approval and rejection were present. Significant differences between sociability groups were found only in a sociability-relevant condition in which the judgment problem dealt with a theme of rejection and abandonment. Results are discussed in terms of the priming of relevant schemas by contextual cues and resulting effects on attentional deployment and judgmental processes.