Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Identities in harmony: Gender-work identity integration moderates frame switching in cognitive processing
Sacharin, Vera., Lee, Fiona., & Gonzalez, R. (2009). Identities in harmony? Gender-work identity integration moderates frame-switching in cognitive processing. Psychology of Women Quarterly, 33, 275-284. doi:10.1111/j.1471-6402.2009.01500.x PDF
Abstract
Professional women’s identity integration—the perceived compatibility between work and gender identities—plays a role in how task or relationship information is processed. Seventy female business school students were primed with either their professional or their gender identity. Business women with higher identity integration showed an assimilation effect to the primed cue. Specifically, they showed higher task orientation than relationship orientation in a recognition task when primed with their professional identity, but less so when primed with their gender identity. Business women with lower identity integration showed a contrast effect to the primed cue: Their recognition reflected a task-relationship orientation opposite to the primed cue. We discuss the implications of these findings for understanding women’s performance at work.
