Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Research methods chapter for social psychology
This chapter discusses various issues that emerge when one undertakes research in social psychology. We walk the reader through topics such as generating research ideas, report writing, and everything in between. It was a fun chapter to write.
Ellsworth, P. & Gonzalez, R. (2003). Questions and comparisons: Methods of research in social psychology. Sage Handbook of Social Psychology, Michael Hogg and Joel Cooper, Editors, Sage, 24-42. (PDF)
