Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Review chapter: how do we make decisions under risk?
This chapter reviews several descriptive models of decision making under risk, including empirical evidence.
Wu, G., Zhang, J., & Gonzalez, R. (2004). Decision under risk. In N. Harvey and D. Koehler (Eds), Blackwell Handbook of Judgment and Decision Making, Blackwell: MA, 399-423. doi:10.1002/9780470752937.ch20 (PDF)
