Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Testing research questions in dyads and groups
This chapter goes beyond the usual statistical introduction to dyadic data analysis by addressing some example research questions in shared norms and social influence.
Gonzalez, R. & Griffin, D. (2001). A statistical framework for modeling homogeneity and interdependence in groups. Blackwell Handbook of Social Psychology, Vol 2: Interpersonal Processes, M. Clark and G. Fletcher (Eds), p. 505-534. (PDF)
