Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Director, BioSocial Methods Collaborative, RCGD
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Decision making in older consumers
Here is a position statement that resulted after a 3 day workshop where 11 researchers discussed topics related to decision making in older consumers.
Yoon, C., Laurent, G., Fung, H., Gonzalez, R., Gutchess, A., Hedden, T., LambertPandraud, R., Mather, M., Park, D., Peters, E., & Skurnik, I. (2005). Cognition, persuasion and decision making in older consumers. Marketing Letters, 16, 429-41. doi:10.1007/s11002-005-5903-3. (PDF)
