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Richard GonzalezRichard Gonzalez

Center Director, Research Center for Group Dynamics, ISR
Director, BioSocial Methods Collaborative, RCGD, ISR,
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering

E-mail: Email Richard Gonzalez
Address: Research Center for Group Dynamics
Institute for Social Research
University of Michigan
426 Thompson Street
Ann Arbor, Michigan 48106
Phone: 734-647-6785

Articles in Psychology

When emotions are both positive and negative

We propose a new measure for assessing mixed emotions over daily activities in older adults. The Activity Affective Complexity score is demonstrated in a subsample of older adults from the Health and Retirement Survey.

A call to take a population approach to neuroscience

We describe and promote a perspective—population neuroscience—that leverages interdisciplinary expertise to (i) emphasize the importance of sampling to more clearly define the relevant populations and sampling strategies needed when using neuroscience methods to address such questions; and (ii) deepen understanding of mechanisms within population science by providing insight regarding underlying neural mechanisms.

When words speak louder than actions

The behavior of others serves an important cue in our decision making, but we show cases where sometimes we are more influenced by an individual’s evaluation than their actions, suggesting that at times words can speak louder than actions.