Richard Gonzalez
Center Director, Research Center for Group Dynamics, ISR
Director, BioSocial Methods Collaborative, RCGD, ISR,
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Articles in Psychology
Identities in harmony: Gender-work identity integration moderates frame switching in cognitive processing
Professional women’s identity integration—the perceived compatibility between work and gender identities—plays a role in how task or relationship information is processed.
The value of brain imaging in psychological research
We discuss the role of brain imaging techniques in psychological research, reviewing both the promise and the hype.
Emotion primes implicit and explicit preference for ‘green’ products
We may feel we have a preference for the material of an object, such as whether a bowl we are about to buy is made of natural wood or plastic. In this paper we show that those preferences may not be fixed nor reflective of an underlying trait.
Psychological theory wagging the statistical tail
The transactional model has had a major influence in the theories of development over a couple of decades. In this chapter I explore some areas of opportunity for developing statistical methodology to facilitate novel tests of the model’s predictions. The transactional model focuses on dynamic multivariate processes with individual differences (heterogeneity) across multiple interacting individuals; these are areas of active methodological research.
Is advice treated the same way as evidence in a learning task?
This paper we investigate several mathematical models of learning and extend them to include advice from others as part of the learning mechanism. We find that a type of reinforcement learning model does well at accounting for the explore-exploit behavior present in the experimental task, and accounts for the data better than Bayesian models. We designed a second study to tease apart model predictions.
Culture and aesthetic preference
We show systematic cultural differences in preference for art and in picture taking. For example, we find a cultural difference in the choice of zoom that participants select when taking a portrait of a model. Japanese participants zoom out to capture the model in the context, whereas American participants zoom in on the face of the model.
How does the brain facilitate rumination and what is the relation to depression?
This paper compares how depressed and healthy controls differ in their ability to forget information, particularly negative information, which may be a precursor for psychological processes such as rumination. We present a new approach to fMRI data analysis that focuses on spatial variability in activation. We find that participants with major depressive disorder show more spatially variable activation in the inferior frontal gyrus compared to healthy control participants using a directed-forgetting task.
Decisions and stress: A brief review
Israel Liberzon and I published a chapter reviewing the role of stress in decision making.
Preferences and product attributes
We use discrete choice analysis to study the role of crux and sentinel attributes in product choice. We introduce the distinction between types of attributes that become important when designing products geared at changing people’s behavior, such as buying recycled goods.
Dyadic data analysis
I presented a short, one hour overview on dyadic data analysis at the methods preconference at the 2011 Society for Personality and Social Psychology Meeting.
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