Richard Gonzalez
Center Director, Research Center for Group Dynamics, ISR
Director, BioSocial Methods Collaborative, RCGD, ISR,
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Articles in Psychology
Using design heuristics to generate design ideas: An evaluation in an engineering course
We evaluate a subset of our design heuristics in an introductory engineering course.
A thought paper on the role of decision neuroscience in understanding consumer decision making
This paper summarizes a four day workshop where the twelve co-authors discussed the future of decision neuroscience. We outline some initial contributions and point to some research directions. It was an engaging workshop with lots of new ideas.
A piece on interval scaling from the point of view of classic psychometrics
Not many researchers use the classic psychometric scaling work such as successive intervals any more. The work goes back to the early days of psychometrics (e.g., Fechner, Thurstone) and even some early mathematical psychology (e.g., Coombs). There still is use for these classic models in understanding the meaning of rating scales.
Is it biased if the police show a witness a single suspect and ask “is that him”? You may be surprised by the answer.
At the time we did this research there weren’t any studies comparing the showup, where the police present one suspect to the witness and ask “is that him”, to the lineup, where the police present multiple individuals with one being the suspect and ask the witness “which one”. The findings were not completely what the field had expected.
The correlation of a difference score with another variable is difficult to interpret
It is difficult to interpret a correlation when one variable is a difference score. We show in this paper how the same correlation can arise from many different patterns, with each pattern implying a different interpretation. We give examples that arise in research on dyads (e.g., studying the relation between husband and wife salary on marial satisfaction). We provide recommendations for how to test research questions involving differences and discrepancies.
My textbook on data analysis for experimental design (aka ANOVA)
Here is a link to my textbook on analysis of variance. I’m currently working on a regression textbook and hope to follow that up with a multivariate statistics textbook. At that point I may turn to other kinds of books for a change of pace.
Experiments and quasi-experiments in developmental psychology
This chapter highlights design and analysis considerations relevant to many experiments and quasi-experiments in developmental psychology.
Decisions to delay outcomes: The brain, subjective value and impulsivity
This study uses fMRI and a delay discounting task to examine the role of impulsivity in how we make decisions about getting something sooner versus something better later.
Reviewing analytic models of dyadic social interaction
This paper discusses some issues relevant to the study of dyads and social interaction. We highlight some of our work on dyadic data analysis.
Examining similarity asymmetries in judgment of perceptual stimuli
This work extends Tversky’s features of similarity model to judgments of color and propose a computation model for the key empirical result.
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