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Richard GonzalezRichard Gonzalez

Center Director, Research Center for Group Dynamics, ISR
Director, BioSocial Methods Collaborative, RCGD, ISR,
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Marketing, Stephen M Ross School of Business
Professor of Integrative Systems and Design, College of Engineering

E-mail: Email Richard Gonzalez
Address: Research Center for Group Dynamics
Institute for Social Research
University of Michigan
426 Thompson Street
Ann Arbor, Michigan 48106
Phone: 734-647-6785

Articles in Psychology

The thought and feeling of rumination

In this paper we show that a standard measure of rumination has two key components: an affective component that we call brooding and a cognitive component that we call pondering. Brooding and pondering are shown to have different relations to depression. This paper has led to much work, including brain imaging studies showing different networks and localization for the two components.

You have a genetic risk for cancer, what does that mean and what should you do?

So you find out you have a mutation that puts you at risk for cancer. What does that mean? What should you do? The availability of genetic testing for disease calls for new decision making models and counseling approaches that go beyond the traditional frameworks used for reproductive decisions. This paper reviews existing models and proposes a new framework to guide decision making in the new world of genetic testing for disease.

Ranks, rivals and competition

In this paper we examine the role of rank, such as whether you are ranked #3 or #4 or #97 or #98 out of a hundred, on choices of strategy. The findings have implications for theories of motivation, social comparison, cooperation and competition.

Worry and its role in medical decision making

Standard approaches to medical decision making, such as the Health Belief Model, focus mostly on the cognitive aspects of decisions, such as balancing perceived severity and perceived benefits. Our analysis shows that important affective variables, such as worry and appraisals, play an additional role in predicting actual medical choices, such as the choice to pursue genetic testing for breast cancer. These findings suggest the need to develop broader models of how people make decisions in health care domains.

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