Richard Gonzalez
Center Director, Research Center for Group Dynamics, Institute for Social Research
Co-Director, BioSocial Methods Collaborative
Amos N Tversky Collegiate Professor, Psychology and Statistics, LSA
Professor of Integrative Systems and Design, College of Engineering
| E-mail: | Email Richard Gonzalez |
| Address: | Research Center for Group Dynamics Institute for Social Research University of Michigan 426 Thompson Street Ann Arbor, Michigan 48106 |
| Phone: | 734-647-6785 |
Decision Making
A thought paper on the role of decision neuroscience in understanding consumer decision making
This paper summarizes a four day workshop where the twelve co-authors discussed the future of decision neuroscience. We outline some initial contributions and point to some research directions. It was an engaging workshop with lots of new ideas.
Is it biased if the police show a witness a single suspect and ask “is that him”? You may be surprised by the answer.
At the time we did this research there weren’t any studies comparing the showup, where the police present one suspect to the witness and ask “is that him”, to the lineup, where the police present multiple individuals with one being the suspect and ask the witness “which one”. The findings were not completely what the field had expected.
Decisions to delay outcomes: The brain, subjective value and impulsivity
This study uses fMRI and a delay discounting task to examine the role of impulsivity in how we make decisions about getting something sooner versus something better later.
Examining similarity asymmetries in judgment of perceptual stimuli
This work extends Tversky’s features of similarity model to judgments of color and propose a computation model for the key empirical result.
Minority game: Some insights about group dynamics
This chapter presents some of our behavioral experiments using the minority game paradigm.
Decision making in older consumers
Here is a position statement that resulted after a 3 day workshop where 11 researchers discussed topics related to decision making in older consumers.
Review chapter on heuristics and biases in judgment
This chapter reviews the heuristics and biases approach to judgment under uncertainty. We also present our own view about the overall contribution of the research program. We sketch a framework that organizes past research and suggests new directions.
Are you worried about cancer? Here is a genetic test….
One of the first studies on the role of cancer worry in genetic testing for breast cancer. Worry about cancer is a key variable in predicting genetic test uptake yet the variable is absent from many decision making models.
Review chapter: how do we make decisions under risk?
This chapter reviews several descriptive models of decision making under risk, including empirical evidence.
You have a genetic risk for cancer, what does that mean and what should you do?
So you find out you have a mutation that puts you at risk for cancer. What does that mean? What should you do? The availability of genetic testing for disease calls for new decision making models and counseling approaches that go beyond the traditional frameworks used for reproductive decisions. This paper reviews existing models and proposes a new framework to guide decision making in the new world of genetic testing for disease.
